Bruce Wayne is a wealthy businessman living in fictional Gotham City who appears to live the life of an irresponsible playboy living off his inherited wealth.
This wealth comes from real estate investments made years ago and profits from the privately held technology company Wayne Enterprises.
He is well-liked thanks to the charitable work mostly done through the Wayne Foundation which helps victims of crime but he goes to great lengths to appear to be only interested in his playboy lifestyle to throw people off the scent as to who he really is.
Bruce does not drink alcohol in order to maintain his physical and mental edge but appears to be a heavy drinker thanks to his trick of drinking ginger ale in place of booze.
Keeping his secret identity is so important that on several occasions Bruce has risked death rather than exposing his crime fighting abilities in public.
Interestingly, the name Bruce Wayne came from the Scottish patriot Robert Bruce and Anthony Wayne the Revolutionary War general.
Very few people really know that Bruce Wayne is secretly Batman and I will leave that story for another time.
One of the things that strikes me is that after all these years Batman is still as popular as ever and I have seen many products like Batman checks, Batman pajamas and even Batman underwear for sale.

